The strategic Approach
I guided NHRA and the development consultancy through the process of leading product stratgey with a human-cented lense and design thinking approach. I guided NHRA through workshops to define the vision and success metrics (e.g., faster and easier data discovery). Conducted user research with staff, research providers and potential customers which revealed friction points in current data accessibility, search intuitiveness and how they use the data. Collaborating with engineers to align prototypes with budget and goals, embedding agile principles to balance innovation with feasibility.
The impact
In a swift discovery phase we delivered a clear vision of what the platform was, how it would function and streamline CMS workflows and search. The work elevated design as a strategic driver, boosting cross-team momentum and positioning NHRA for a resilient, user-focused data ecosystem.
