Exhibition Strategy and Design Impact
The key to achieving memorability was leveraging Parago's existing, yet underutilised, brand element: the memorable 'orange O' from their logo.

Brand Amplification:
I took the simple 'orange O' and transformed it into the central focus of the exhibition stand design.

Experiential Touchpoint:
The 'O' was enlarged into a giant, structural element and cleverly converted into a functional, branded meeting space on the stand. This creative intervention not only made the stand visually distinctive, ensuring it stood out against competitors. But also created a welcoming, practical area for client conversations, turning a static logo element into a dynamic, memorable physical touchpoint.

This project demonstrated the power of using core brand assets strategically to build an engaging physical experience, significantly improving brand presence and recall at key industry events.