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DIGITAL TRANSFORMATION
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CTM: Designing the Future of Corporate Travel Management

I partnered with the CTO of Corporate Travel Management (CTM) to drastically enhance the digital experience for their corporate clients. The strategic goal was to reduce travel booking times, streamline complex management tasks, and ultimately boost revenue through an improved user experience across all platforms.

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DIGITAL TRANSFORMATION

Digital Transformation and Experience Design

This transformation involved designing and building intuitive mobile experiences and a comprehensive desktop dashboard for planning and managing staff travel. A critical component was the integration of real-time, up-to-date information regarding risks and restrictions for staff traveling to vulnerable countries, ensuring safety and compliance were embedded into the user experience. Following the successful development and launch of these new digital products, I was tasked with creating a sizzle reel to showcase the innovation. This video, presented at the National AGM, generated significant excitement and resulted in a standing ovation, signifying strong internal support for the business's new strategic direction.