‍‍My Expertise:
As the Project Lead and Principal Experience Designer, I was responsible for the end-to-end delivery of the interactive VR experience, ensuring both technical feasibility and maximum customer engagement for a high-stakes event.

My core expertise demonstrated included:
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• Project Leadership & Scoping: Leading a small team to define a "thin slice" solution that demonstrated maximum value within an extremely short timeline.
• Immersive Design: Creating an intuitive, early-stage VR experience that enabled users to dynamically move walls and furniture and view a real-time cost adjustment (like an e-commerce cart).
• Strategic Storytelling & Event Curation: Designing the entire event experience, merging cutting-edge VR technology with giant, cartoon-style storyboards to walk the audience through a compelling customer journey.
• Audience Engagement: Implementing a live projection strategy and social media integration that resulted in high visibility for the event.

‍‍The challenge:
Amicus customers faced significant commitment risks (high costs, long leases) while struggling to visualise how empty, uninviting office spaces would ultimately function for their staff and vision. The challenge was twofold:

‍Visualisation Gap: Create an interactive tool that bridges the gap between an empty floor plan and a fully furnished, functional office.

‍Deadline: Deliver a polished, intuitive, and high-impact experience within a very short timeframe to anchor a major client event.
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‍‍The Approach:
We adopted a rapid, thin-slice development approach focused solely on demonstrating core value quickly, coupled with a strong emphasis on storytelling to maximise audience impact at the launch event.

Value-Driven Prototype:
‍We focused development on key features that solved the core problem: free-roam navigation, dynamic manipulation of walls/furniture, and a live catalogue of interior items with real-time cost calculation.

Intuitive Interaction Design:
Given VR's early stage at the time, we prioritised an intuitive user experience to ensure accessibility and ease of use for event attendees.

‍Event Storytelling Strategy:
To communicate value to a large audience, I created a customer journey using giant, cartoon-style storyboards. This "old-fashioned" storytelling method was used to frame the customer's problem before seamlessly transitioning to a live, projected demonstration of the cutting-edge VR solution, followed by an audience hands-on trial.
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The Outcome:
The VR experience successfully transformed the customer visualisation process and delivered massive, immediate impact at the event.