I led the design execution for the launch of a new Ted Baker perfume, ensuring a cohesive and memorable presence across all customer touchpoints. Leveraging the iconic Ted Baker butterflies pattern, I developed a unified visual campaign that spanned packaging design, online advertising, and instore wayfinding. The key strategy was to use the butterflies motif to create a consistent brand feel and act as an engaging visual guide, subtly leading customers toward the new fragrance display and transforming the in-store journey into an interactive experience.